Business Sense Workshop: Attracting business with content marketing and a social media strategy


Don’t justify a bad first impression. Your digital presence is oftentimes your brand's first impression to your target audience. If you are a leader in your industry- your digital presence should reflect that. Everything from your website, social platforms, content, newsletters, videos, etc. should all coincide with the excellence of what you do. Knowing how to leverage content marketing for your company is key. Content Marketing is a powerful way to distribute valuable, relevant and consistent information to attract valued customers. In this workshop, we will talk content marketing ideas and then put together an effective social media strategy that your company can begin implementing to help you interact with your target audience. Presenter: Valerie Sampson + Angela Berry The Sampson House Digital Marketing Agency


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